Pete Shrock • Resilience & Human Performance Coaching • Richmond, VA
I work with executives under pressure, athletes in transition, families in crisis, and young people finding their way. 20+ years helping people build the systems that hold when everything else doesn't.
✓ Currently accepting new clients
The job that used to fit doesn't anymore. The pressure that used to motivate now depletes. The decisions keep coming but the clarity doesn't.
I help leaders recalibrate — finding sustainable performance without sacrificing what matters. Decision-making under pressure. Leadership transitions. Professional identity when the role changes.
Performance isn't just physical. The mental game — pressure management, identity during transition, confidence under scrutiny — that's where championships are won or lost.
I work with competitive athletes building the mental frameworks that let talent show up when it matters most. Pre-competition routines. Recovery systems. Identity beyond the sport.
You've tried everything. The conversations that used to work don't anymore. The connection you once had feels distant. Traditional approaches haven't been enough.
I help families rebuild — practical tools for communication, strategies for navigating transitions, and support when parenting feels impossible.
The pressure is real. School, social dynamics, family expectations, figuring out who you are — it's a lot. And most adults don't actually get it.
I work with young people building the skills that school doesn't teach: emotional regulation, handling pressure, finding direction when the path isn't clear. No lectures. Real tools.
I'm Pete Shrock. For over twenty years, I've helped people navigate the moments that feel impossible — the performance pressure, the private battles, the parts of life no one prepares you for.
I've coached Navy SEALs and professional athletes. I've sat with families after tragedies that made national news — Sandy Hook, 9/11, and others you've never heard of. I've worked with burned-out executives, teenagers on the edge, and parents who've run out of ideas.
Before starting my practice, I co-founded WayForth and helped scale it from $250K to $25M+ as COO and Chief People Officer. I know what it means to build something, to lead through uncertainty, and to hold people together when the pressure is highest.
Today, I serve as incoming Board Chair at The New Community School — a place that transforms how we think about learning differences. I live in Richmond with my wife and two daughters.
My approach is simple: meet you where you are, build systems that work, and get out of the way. No fluff. No endless processing. Real tools for real life.
Text, call, or email. We'll have a brief conversation — 15 minutes, no pressure — to see if working together makes sense. Not every situation is the right fit, and I'll tell you honestly.
We clarify what's actually going on — not just the symptoms, but the system underneath. You'll leave with a clearer picture of the real problem and an initial direction forward.
Regular sessions with clear frameworks, practical tools, and real accountability. We measure progress by what changes in your life — not just how you feel in the room.
Currently accepting new clients. Reach out however works best for you.
Richmond, Virginia
In-person & virtual sessions available