Executive advisor. Performance specialist. Human.
Not your therapist. Not your guru. Just the person who shows up.
100% retention • 100% referral • Zero marketing budget
When people say "I have a guy," they're not talking about credentials. They're talking about trust at 2am.
Walking meetings at dawn. Sitting in silence during rehab. Flying overseas because you need someone there. This isn't virtual support. This is real presence when it matters.
Everyone has opinions. Few have clarity. I help you find your truth when everyone else is selling you theirs. No agenda except your authentic success.
SEAL Team operations. Boardroom crises. Spectacular failure. Real rebuilding. The scars teach what textbooks can't. I bring lived experience, not theory.
No worksheets. No buzzwords. No pretending everything's fine when it's not. Just two humans working through what's actually happening. Truth over comfort, always.
Limited to 20 clients at a time. Each relationship is different. Each one matters.
Board pressure. Market chaos. Leadership isolation. When complexity meets velocity, identity determines outcomes.
Contract years. Recovery seasons. Career transitions. Performance isn't just physical when identity is on the line.
High-achievement dynamics. Launch years. System evolution. Building something stronger, not fixing what's broken.
No LinkedIn recommendations. Just real humans talking about real work.
"The acquisition wasn't just business - it was my identity dissolving. Pete didn't give advice. He asked questions I'd been avoiding for years. The company sold, but I found something worth more: clarity on who I am beyond the title."
Fortune 500 Executive
Post-acquisition transition
"Third surgery. Same shoulder. ESPN questioning my future. Pete sat in that rehab room for hours, saying nothing. Just being there. That silence taught me more about strength than any weight room ever did."
NFL Quarterback
Career-defining injury
"Our son was brilliant and breaking. Ivy League to psychiatric hold in four months. Pete helped us see we weren't failing as parents - we were operating an outdated system. Complete rebuild. He's thriving now."
Banking Family
System transformation
"Post-consulting, I had every credential and no direction. Pete asked one question: 'What would you do if success wasn't the goal?' Changed everything. Now I build what matters, not what impresses."
Young Professional
Quarter-life navigation
Two decades of showing up where theory meets reality.
Pressure doesn't build character - it reveals it. My job isn't to motivate you or fix you. It's to help you see clearly when everything else is chaos.
I bring real experience backed by human science, neuroscience, and evidence-based practice. But mostly, I bring the scars and lessons from my own pressure points.
Husband. Father of two. Human still figuring it out. From Richmond to Hawaii to Europe and back, I go where the work matters.
High-achievement families face unique pressures. I work with select families building something stronger, not fixing what's broken.
College pressure. Career confusion. Identity formation beyond achievement. Supporting both the young adult finding their path and parents navigating the changing relationship.
When success creates unexpected challenges. When communication breaks down despite best intentions. Building systems that support growth, not just manage crisis.
Elite school pressure. Athletic identity. Social navigation. Helping high-achieving teens find their authentic self beyond external expectations.
Post-college reality. First job pressure. Finding meaning beyond metrics. Navigating the gap between who you thought you'd be and who you're becoming.
This isn't therapy. It's not about blame or fixing what's broken. It's about understanding the system you're operating and building one that actually works for who you are now, not who you were supposed to be.
I work with the whole system or individual members. Walking sessions with teens. Strategy conversations with parents. Real presence during transitions. No workbooks. No family meetings that feel like board presentations. Just honest work toward authentic connection.
Explore Family SupportI take on 2-3 new clients per year. Not because I'm exclusive, but because this work requires full presence.
pete@peteshrock.com
95% of clients come through referral. Sometimes a cold email catches me at the right moment. Either way, it starts with a conversation about what you actually need, not what you think you should want.