Applied Behavioral Science · Richmond, VA
You already know more than you think. The work is learning to trust it.
“The relationship is the intervention.”
A private behavioral science practice for individuals and families navigating the moments that matter most.
20+
Years in practice
ABSc.*E
Applied Behavioral Scientist, Emeritus
1:1
One practitioner, one client
About
Twenty years. The same work.
“I work with people who are serious about understanding what's driving their behavior — and changing it.”
I'm Pete Shrock. My credential is ABSc.*E — Applied Behavioral Scientist, Emeritus — and it represents twenty years of private practice across individuals, families, athletes, executives, and organizations in crisis. I built this practice from scratch. It has never been anything other than what it is right now: one practitioner, doing serious work, one client at a time.
My academic foundation is in applied behavioral science — not therapy, not life coaching. Three specialty tracks have shaped everything I do: human performance, family and developmental systems, and organizational strategy. They aren't separate offerings. They're the same lens applied to different contexts. The behavioral science doesn't change. The person in the room does.
I don't treat behavior as the problem. I treat it as information. The symptom points somewhere. The work is finding out where — and building something at that level that actually holds.
Youth & Young Adults
They don't need to be fixed. They need to be seen.
Pete works with young people from 12 through their mid-twenties — and the parents trying to reach them. The approach is different at each stage. The goal is the same: help them build an identity strong enough to carry real pressure.
For the parent
You already know something's wrong. You just don't know what to do with it.
“They're not giving you a hard time. They're having a hard time.”
Most parents who call have already tried. They've had the conversations. They've set the limits. And they're still watching their kid struggle with something they can't quite name.
Pete works with you, not around you. You'll receive a session summary after every session — not clinical jargon, but a clear picture of what surfaced, what it means, and exactly how to show up at home. Parents get language. Scripts. A framework for the hard conversations.
Who I Work With
The work is always the same. The context changes.
I don't serve everyone. The work requires real commitment. Below is the range of contexts where I operate.
Philosophy
Why it works.
“Most practitioners work on behavior. I work on the relationship first — because without it, nothing else holds.”
Behavioral science
Evidence-based, field-tested across twenty years of real practice — not classroom theory.
Identity-first
Symptoms are surface. We work at the identity level — who you are and who you're becoming.
Systems thinking
Willpower depletes. We build structures that hold your best self when you're running on empty.
Completely private
Private and confidential. The work stays between us. Not a policy — the foundation.
How It Works
Simple entry. Real work.
Step 01
A brief conversation
15 minutes. No pressure. We determine whether the work makes sense. I'll tell you honestly if it's not the right fit — and point you somewhere better.
Step 02
First session
We clarify what's actually happening — not just the presenting problem, but the system underneath it. You'll leave with a clearer picture and a direction.
Step 03
Ongoing work
Regular sessions, clear frameworks, real accountability. Progress is measured by what changes in your life. The work ends when the work is done.
The Practice
Three practices. One standard.
Pete also founded SceneFit RVA, a private boutique fitness practice in Richmond. scenefitrva.com
Contact
The first step is always a conversation.
Currently accepting new clients. Whether someone you trust pointed you here or you found your way on your own — reach out. Physicians, therapists, attorneys, coaches, and school counselors are always welcome to reach out directly. I respond personally within one business day.